Privacy Policy-Farlow Farm Nursery

Effective Date:19th August 2025

1. Introduction

Farlow Farm Nursery (“we”/”us”/”our”) is a family-run plant nursery in South Shropshire, dedicated to growing and supplying quality hedging, ornamental trees, shrubs, perennials, and Christmas products across a 40-acre site farlowfarmnursery.co.uk+1. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website https://farlowfarmnursery.co.uk or interact with us online.

2. Information We Collect

a. Personal Information You Provide

  • Contact details: name, email, phone number, and postal address when placing orders, requesting quotes, or subscribing to our newsletter.
  • Order details: products ordered, delivery instructions, payment information.

b. Automatically Collected Data

  • Website usage: data such as IP address, browsing activity, pages visited, referral source, timestamps, and device/browser details. Collected through cookies and similar technologies.

We use Google Analytics and Google Search Console to gather and analyse this information—see Section 4 for details.

3. How We Use Your Information

We process your personal data for the following purposes:

  • Order fulfilment: processing your purchases, arranging deliveries, and handling customer service requests.
  • Communication: sending updates on orders, newsletters, promotions, and essential service notices.
  • Website and service improvements: enhancing usability, performance, and functionality.
  • Marketing activities: leveraging insights for email marketing, social media marketing, paid advertising campaigns, and retargeting.
  • Regulatory compliance: fulfilling obligations such as invoicing, taxation, and record-keeping.

4. Use of Google Analytics & Google Search Console

We utilize the following tools to better understand and support our online presence:

  • Google Analytics: provides insights on how visitors navigate our site—such as popular pages, session durations, and user flow—and helps inform our marketing strategy.
  • Google Search Console: aids site indexing, performance monitoring in search results, and technical optimization.

Data from these services may be used for marketing purposes, including but not limited to email campaigns, social media promotions, paid advertising, and remarketing.
Data is collected via cookies and similar technologies. For more details on data processing, please refer to Google’s privacy documentation. Note that Google may store data on servers outside the UK. We do not share personally identifiable information through these services.

5. Cookies & Tracking Technologies

Our website uses cookies and similar tools to:

  • Facilitate essential site functionality
  • Analyse site usage and enhance user experience
  • Enable personalised marketing and advertising

On your first visit, a cookie banner will appear allowing you to accept or decline non-essential cookies. You can manage your cookie preferences through your browser settings, but disabling certain cookies may impact functionality.

6. Legal Basis for Processing

Our processing is based on:

  • Contractual necessity (e.g., fulfilling your orders)
  • Consent, when sought (e.g., newsletter signup or non-essential cookie use)
  • Legitimate interests, such as website improvements, marketing, and fraud prevention, provided they don’t override your privacy rights

7. Data Sharing & Third Parties

We may share your data with:

  • Delivery partners, for order fulfilment
  • Payment processors, for secure payments
  • Marketing platforms, to execute campaigns (e.g., email service providers, ad networks)
  • Google, via Analytics and Search Console, as outlined above

We do not sell your personal data.

8. International Data Transfers

Some data may be processed outside the UK (e.g., via Google services). We ensure these transfers use appropriate safeguards in compliance with data protection laws.

9. Data Retention

We retain your personal data only as long as needed to fulfil purposes outlined here or as required by law. Analytical data may be retained in anonymized or aggregated form for insights and reporting.

10. Your Rights

Under applicable laws, you may have the right to:

  • Access and correct your personal data
  • Request deletion (“right to be forgotten”)
  • Restrict or object to processing, especially for direct marketing
  • Withdraw consent at any time (e.g., unsubscribe or decline cookies)
  • Lodge a complaint with a supervisory authority if you believe your rights have been infringed

11. Security

We take reasonable steps to protect your data from unauthorized access, disclosure, or destruction using industry-standard security measures. However, no method is completely secure. If you suspect a breach, please contact us immediately.

12. Children’s Privacy

Our website is not directed at children under 16. We do not knowingly collect information from minors. If you believe we have inadvertently collected such data, please contact us to request removal.

13. Changes to This Policy

We may update this policy periodically to reflect changes in our operations or legal requirements. The Effective Date above will reflect the latest version. We encourage you to review it occasionally for updates.

14. Contact Us

For questions regarding this policy or your personal data, please reach out:

Farlow Farm Nursery
Oreton, Cleobury Mortimer, Kidderminster, Worcestershire, DY14 0TZ farlowfarmnursery.co.uk+1
Tel: 01746 718688
Email: sales@farlowfarmnursery.co.uk